When you come across the sourceless factoid that 332,134 Hispanic couples will wed by the end of this year, you can’t help but ask, “Who gives a shit, and why does it matter?” Thanks to our never-ending quest to find out the truth and report it, we got suckered into following a link that landed us at Chicas & Brides.com—a clothing website that sells “Hip Apparel & Accessories to Celebrate”. This apparently means casual wear that fetes weddings and other events decked out in gowns and tiaras. In a predictable move, their marketing angle plays the minority card but, once you explore the site, there are no actual minorities to be found. We were so confused.

Hopping onto the trend of selling ‘cool’ t-shirts with Spanish words on them, the company fails to realize that you just can’t use any Spanish word that comes to mind. We guess they hope to popularize the word ‘dama’ (lady) among suburban soccer moms, who it seems were the only models available the day of the shoot.

If you’re selling a shirt with the word ‘quinceañera’ on it, you at least need a newly pubescent Latina girl overflowing from her dress in a field somewhere. Unfortunately, none were available since they were too busy getting their pictures taken in Central Park for this past Sunday’s New York Times.

Earlier, 15 Year-Old New York Latinas Increase Demand For Overdone Central Park Photo Ops