The Other South Beach Diet

The taste for island cuisine is a guilty pleasure for many of us. Case in point is the crew behind El Cubano Gordo & Friends: The Weight Loss Journey of Men Who Love Fried Plantains and Picadillo, a personal blog chronicling the agony and ecstasy of fighting obesity. Leave it up to a fivesome of Latino males to turn their noble effort into a frat-esque competition laden with trash talk, superfluous sports analogies, and Greek letters: they consider themselves FIW’s, or Fat Is Wack-ers.

Funny enough, their machismo vanishes when they count the calories in cupcakes and ask you to take a fast food quiz courtesy of Men’s Health Magazine. We wonder if the site’s meant to make a connection between being overweight and being Cuban, or if it’s just a gimmick to publicize a bunch of dudes trying to shed the pounds. Similarly baffled readers should stay tuned…

Fat Is Wack [El Cubano Gordo & Friends]