WednesdayJuly252007

Brown Is The New Whitergate: Guanabee Talks To The Guy Who Wrote The Shirt

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Guanabee tracked down Edoardo Chavarin, the guy who penned the now infamous t-shirt that will be caressing irreverent Latina’s breasts all across America, to ask him how he’s holding up under all this media scrutiny. And what he was thinking when he wrote that coo-coo shirt.

Guanabee: So, we hear you’re the guy whose got a lot of explaining to do. What exactly is your role there at the irreverent t-shirt shop?
Edoardo: I do a bit of everything. NaCo is a small company so I art direct, design, go to the bank, go get coffee, clean the office, you name it…

Guanabee: How does it feel to be public enemy number one on Fox News?
Edoardo: It’s funny that people are making a big deal about it. Hey, it’s a funny t-shirt. That’s it!

Guanabee: What exactly did you mean by “Brown Is The New White,” anyway? Are you implying some kind of Latino New World Order?
Edoardo: Exactly. We are taking over the world so everybody better watch out!!!!!!!

(Ha ha ha! just kidding!) NO! It’s hard to ignore the fact that Latinos are everywhere now… its hard to pick up the newspaper and not read about Latinos in politics, music, art, design, etc. It’s just shining a little light on that in a funny way. That’s it.

Guanabee: Did you have any idea they were going to sell the offending shirt at Macy’s? Or that Macy’s would cave like a, well, like a cave?
Edoardo: I thought it was very cool for them to carry it. They had to pull it because corporations are like that and they have to be politically correct. We are still super cool with and very grateful to Macy’s for giving us this amazing opportunity, and taking a chance on our small company. We really hope we can keep working with them. [Ed note: Not bloody likely!]

Guanabee: What do you think about all the fuss it’s causing over at Fox? Did you know they blurred out your other t-shirts because they are too inappropriate for American eyes to see? Really, they cause blindness. Just like masturbation.
Edoardo: Ha ha ha! I saw the Fox piece last night! How can they talk about a topic and only show one person’s point of view of it and not the people involved? I don’t know.

Guanabee: It’s the magic of Rupert Murdoch.
Edoardo: I don’t think anything in our website is inappropriate. It’s funny! Making fun of yourself is good! We can’t take life so serious.

Guanabee: Which shirts do you think they blurred out? I.e. Which ones are most likely to make Americans think?
Edoardo: Probably, “g is for green card”, “m is for mojado”, “b is for beaner.” All we are saying is that these are words that exist, in our every day lives. Why hide them?

Guanabee: What did you study in college to get a job like this? Because Dr. Ed Rincon, Hispanic marketing expert, says your shirts won’t appeal to the vast majority of Hispanics and he’s a doctor. (Although we think he may be a doctor like that doctor on the Simpsons.)
Edoardo: I went to school for graphic design and I co-founded NaCo with my friend Robby in 1998. I was born in Tijuana and lived there for 20 years. Then I moved to LA and in between I lived for about a year and a half in Mexico City. I consider myself a complete bicultural person as I live both cultures every day.

Guanabee: Is there anything else you’d like to say about this mess you’ve made?
Edoardo: Ha ha ha. Even a writing on a t-shirt is a piece of art and art is about questioning if things are right or wrong. Art is about pushing people’s buttons. It was never our intention, but it turned out like that and it has to be respected like the form of expression that it is.

Guanabee: Uh huh. That’s fascinating. Do you have a girlfriend?
Edoardo: Nope. No señorita right now !

Guanabee: There you have it, readers. Date Edoardo. It’s the perfect opportunity to piss off your parents. Thanks, Edoardo.

Earlier: Brown Is The New Whitergate Coverage On Guanabee

Comments

these breasts would like to be caressed by a “brown is the new white” tee. Edoardo, send one my way!!!

this shit is hilarious, btw.

Oh, next Naco shirt idea:

incorporate the iconic shot of Tommy Smith & John Carlos from the ‘68 Mexico City Olympiad into a black/brown shirt.

Keep pissing ‘em off, Edoardo.

Oh, next Naco shirt idea:

incorporate the iconic shot of Tommy Smith & John Carlos from the ‘68 Mexico City Olympiad into a black/brown shirt.

Keep pissing ‘em off, Edoardo.

CAn I work for you? I have a couple designs in mind :-)

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