At the beginning of the summer, we reported on the dawn of a new drug trend among Dallas Chicanos called cheese—the powdered mixture of heroin and pulverized Tylenol PM. Now as school starts up again for the young ‘uns who represent the drug’s target demographic, the Dallas community rests on its laurels after creating a youth soccer league to keep kids off the stuff. (How quaint.) The Tex-Mex Soccer Children’s League vs. Cheese, by the numbers:

• League membership — 112 teams
• League involvement — 1,800 children and parents
• Cheese casualties — at least 23 area teens in 2.5 yrs
• Cheese possession charges — 70 students
• Cheese cost, per bump — $2

Edge unfortunately goes to Cheese, due to a price that somehow undercuts that of crack. We see it losing the upper hand, however, the minute an out-of-touch federal agency comes up with a killer slogan like “Cheese is Sleaze,” or “Cheese Ain’t the Bee’s Knees.”

Dallas Soccer League Combats ‘Cheese’ Heroin [CBS 11]
Image [Google]