Not content with just raping our visual and auditory senses, CBS has developed a mojito-flavored magazine ad for their upcoming television series “Cane”. The series stars Jimmy Smits as the heir to the fictional Duque family’s sugar cane and rum empire.

According to the New York Post,

“The campaign, which will appear in Rolling Stone magazine this week, is a twist on a conventional liquor ad by touting Duque rum - the fictional rum brand from the series - rather than just the show. The first-of-its-kind ad features a nonalcoholic flavor strip in a “tamper-proof pouch.”

We are proud of CBS for unleashing new and innovative ways of sensory assault, particularly with the promise of being able to lick Jimmy’s “tamper-proof pouch” and attracting young readers to the wonders of alcohol abuse from early on.

TASTING ‘CANE’: ADS BUSTING IT FOR BUZZ [New York Post]
Earlier, CBS Pushes More Cane Than A Cripple