Wal-Mart is going all out for Latino Heritage month. In addition to in-store events and a special product section where consumers can purchase an exclusive Gloria Estefan CD/DVD package (!) the section also boasts:

[H]ealth and beauty, home, and food and beverage products relevant to this significant customer base.

“Attention Wal-Mart shoppers: Hair gel, velvet bullfighter paintings and cans of beans now on sale in aisle twelve.”

Wal-Mart Celebrates Hispanic Heritage Month Nationwide [CNN]
Image [Google]