Saatchi & Saatchi Hopes To Clever You Into Not Destroying The Rainforests

Ad agency Saatchi & Saatchi in Denmark created this clever paper towel dispenser supposedly for the World Wildlife Federation (Although a lot of ads that win awards never actually run, so who knows?) to illustrate the personal impact we all have on the environment. We once read a paper about South Americans who feel that European and American governments seeking to protect large amounts of land in South America from development are keeping South Americans poor while their own country’s natural resources are already gone. In other words, it’s a hypocritical policy that pretty much amounts to imperialism. Interesting way to look at it. But also, fun paper towel thingy!

WWF: Paper Dispenser [I Believe In Advertising]