Taco Bell Ain’t Gettin’ Any Love In Mexico

10 October 2007, 5:10 PM. By Daniel Mauser

. 14 Comments

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Kentucky owned Taco Bell has opened up shop in Monterrey, Mexico in what can only be defined as someone taking manure to the cow farm. Not surprisingly the gringofied, Mexican food chain hasn’t received the welcome mat they expected. Mainly because some culture nazis south of the border are complaining that their food will transgress Mexican tradition. One man in an Associated Press article summed it up nicely:

“They’re not tacos. [...] They’re folded tostadas. They’re very ugly.”

And another guy had this suggestion:

Something is lacking here [...] Maybe the food shouldn’t come with french fries.

Maybe, my epicurial amigo. Maybe.

Taco Bell attempts to sell gringo tacos in Mexico get lost in translation [AZ Central]

14 Comments

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Comments(14) feed

  1. (+1)
    Jon wrote

    How did that idea ever get off the ground? That is up there with the Pacer and Pinto in its market research.

  2. (+1)
    Gaby wrote

    That’s hilarious! A “folded tostada.” Never saw it that way. I would have said taquitos dorados.

  3. (+1)
    pocho_guey_al_norte wrote

    Who’s the pendejo who came up with that bright idea?

    “Pollo Campero,”:http://en.wikipedia.org/wiki/Pollo_Campero on the other hand, is simply genius. That shit was crack in Guatemala. I don’t know what was in it, but it was crazy good. People were bringing this stuff back from Guatemala by the planeloads before they set up shop in the U.S.: http://www.pollocampero.com

  4. (+1)
    Jon wrote

    @pocho_guey_al_norte, now I’m hungry. I miss Albertos, etc. out west. Nothing good here in KY, except Taco Bell.

  5. (+1)
    eatingraoul wrote

    Now, isn’t this the south of the border version of the hairy vet cutting down the Mexican flag?

    Burn that shit up!!

  6. (+1)
    wa neato wrote

    I remember when I was a little mocoso, running around outside my Mama Cuca’s house playing tag with my cousins as the delicious odor of Grilled Stuft Tostadas and 7 Layer Burritos wafted out of her kitchen window. My aunts helped her make the Mild sauce and the Mountain Dew… it was a beautiful communal experience and helped her bond with her daughters.

    Mi Mama Cuca passed away last December, but as long as I can make a “run for the border,” I will always have her in my heart.

  7. (+1)
    Marco wrote

    Taco Bell is awesome. VIVA EL TACO BELL!

  8. (+1)
    el smrtmnky wrote

    they should have just stuck with KFC there or Weinerschnitzel. i have to admit, i do eat there but only because i don’t eat red meat anymore and the bean burritos are as vegan as you can get.

    @jon: ALBERTO’S! ROBERTO’S! you must be from san diego. i’m in LA now and all of my ex-pat San Diegans still chat about how much better the type of mexican food you can get in SD is better than in LA.we’ll even bring back extra from SD when we drive down for the holidays.

  9. (+1)
    pocho_guey_al_norte wrote

    Taco Bell: Kinda’ works in the states, especially in a pinch. It’s remedial Mexican food. Street cuisine the likes “you find in Mexico City”:http://www.chilango.com/especiales/taquerias-chilangas/ it ain’t. But I sympathize with a dude like Jon who’s hurtin’ in the heartland for some Mexican food lovin’.

    @eartingraoul: nah…Mexicans won’t burn it down. Some may go and enjoy the bell earnestly and have a birthday party with some poor dude in a costume looking like “that stupid dog.”:http://www.everwonder.com/david/tacobelldog2.html Some others may go for the occasional ironic kick. And then the rest, perhaps most, will just ignore it and eat the less expensive, and far tastier, sidewalk version that don’t taste like folded tostadas. Besides, they don’t have tortas! Mmmmm….

    I wonder if in Mexican offices in Any pools open on how long it’ll be in business?

  10. (+1)
    pocho_guey_al_norte wrote

    Sorry about the last line in my previous comment. It should have read:

    I wonder if offices in Monterrey are holding pools on how long it’ll be in business…hmmm…

    Guanabee comment masters: Can this be edited?

  11. (+1)
    mm wrote

    Albertos! El Paisano in Rosarito… Ohhhh how i miss real mexican street food….. :*( thats the first thing i do when i go to SoCal.

    Yeah that taco bell thing in Mexico wasnt really a bright idea…

  12. (+1)
    cheve wrote

    Any mexican street taco vendor can kick the shit out of taco bell, that’s like the ugliest tacos in the world, we don’t like “kentucky fried taco”, we like mexican tacos not tostadas with stuff in them (a well made tostada is totally ok btw)

  13. RobertoBolanosGhost
    (+1)
    latinogamer wrote

    Has monterrey become the capital of “we are an American company, lets go to Monterrey first, becase thats how General Taylor conquered Mexico!” There is like 15 HEBs there, Walmarts and other american eateries located there.

  14. (+1)
    BOOZER wrote

    Even stray dogs know this one aint gonna work.

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