The National Institute on Drug Abuse has created a new public service campaign aimed at Hispanic teens. The TV spots seek to teach about the link between non-injection drug use and HIV transmission. Noble! They does this by mixing heavily-accented Spanglish with culturally-specific details that resonate with today’s Hispanic youth, dawg. Like, you know, calling your aunt to tell her you slept with some guy while you were high and now you have HIV:

The new Hispanic spots, “After the Party” build on an earlier English series, but continue the storyline from the point of view of a teen who used drugs and alcohol, engaged in risky behavior and now has HIV. In the new series, a young woman calls on her aunt for comfort and support. Rather than simply translating the original spots that were launched in 2005, NIDA incorporated culturally relevant scenarios that would resonate with the Hispanic audience — in this case, turning to family in times of distress.

This reminds us of the time we woke up wearing someone else’s pants on the floor of a Thai bar and called our grandmother for guidance. But we called collect, so she hung up. They were nice pants, though. Say no a los drugs, you guys!

National Institute on Drug Abuse Launches Public Service Campaign for Hispanic Youth on the Link between Non-Injection Drugs and HIV [Web Wire]
Earlier: Your Government Warns: Weed Will Make You A Dirty Slut