Botanicas Offer Sheep Placenta, Quack Medicine And Your Daily Dose Of Love

3 December 2007, 3:00 PM. By Alex Alvarez

. 5 Comments

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Put away your Kabbalah string and shove your Tibetan prayer beads aside, ’cause there’s a new religious trend in town! And by town we mean “New Jersey” and by trend we mean “our family has been into this stuff for generations, but white people are only finding out about it just now:”

As Latinos settled into New Jersey towns, so did botanicas. Their products — from tiny bottles of snake oil used to treat asthma, to long and thin vials of purified sheep placenta used as hair conditioner — are so popular, particularly among recent immigrants, that even a few traditional neighborhood pharmacies have been stocking the items.

So exotic. But, come on. We don’t practice Santeria. Ain’t got no crystal ball. We had a million dollars but we spend it all… on crap like “evil eye” bracelets and unicorn foreskin and offerings to the orisha. Or whatever:

For [New Jersey resident] DelValle, who is Puerto Rican and Catholic, but also practices Yoruba, a saint-worshipping religion rooted in West Africa and replanted in Latin American countries during the slave trade, a visit to his favorite botanica also means a consultation with his spiritual adviser.

That’s Victor Valenzuela, a 53-year-old Paterson resident originally from El Salvador who has been dispensing love, career and medical advice at the botanica for more than 10 years. He tosses 16 numbered white shells onto a table to give spiritual readings to a line of waiting customers.

Big deal. There’s a man behind our corner bodega who dispenses love for free.

Latino growth brings more healing botanicas [The Star-Ledger]

5 Comments

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Comments(5) feed

  1. (+1)
    loubatie wrote

    “Yoruba, a saint-worshipping religion” yeah… except, not really. Don’ t tell me they couldn’t at least wikipedia this ish.

    “There’s a man behind our corner bodega who dispenses love for free.”
    And we all know the best things in life are free!

  2. (+1)
    pocho_guey_al_norte wrote

    We should all know by now: journos don’t exactly go to J-school to understand or communicate ideas like ’syncretism’ or religious history, but to market exoticism and the dispelling of fuku.

  3. (+1)
    Caro wrote

    Hey Pocho, excellent correct use of the term “fuku” (not to be confused with fuk-u).

  4. (+1)
    tartamuda wrote

    How long before Madison, Ashley and Kimberly start leaving ofrendas for Oshun at the Hudson?

  5. (+1)
    Marco wrote

    Ay, I don’t like botanicos. Bodegas of witchcraft. Escary.

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