Brown People Are Real, According To Burger King’s New Marketing Campaign

Latinos are real and down and fresh and, apparently, pretty good at buying burger franchises, if Burger King’s latest “Real People, Real Success” marketing campaign is any indication:

The campaign consists of a series of real-life testimonials of Hispanic, African American and Asian franchisees and suppliers. One ad is a stylized black-and-white portrait that highlights a Cuban-American businessman who began as a Burger King restaurant employee and now owns almost 40 of the hamburger chain’s restaurants. Another ad showcases an African American businesswoman who is one of BKC’s largest suppliers.

“BKC is committed to showing its support for a diverse workforce and business partnerships,” said Cirabel Lardizabal Olson, director of inclusion and external affairs, BKC. “One of our biggest strengths is our respect for inclusion, which helps reflect the demographics of our market today and our customers’ reality.”

Inclusion! Help us out here, because we’ve never quite understood that term. Does it mean we can all be part of the majority? Once we reach a certain level of success, are we automatically “White” or, at least, “less Brown?” Can we still be real, though? Or funky fresh? And, most importantly: Whopper? Or Big Mac?

Burger King launches diversity oriented print marketing campaign [Hispanic MPR]