Latinos Are Full Of Passion, Spice, Emotion And Disposable Income
9 January 2008, 10:30 AM. By Guanabee Staff
A sales consultancy firm found that, when it comes to buying cars, many prospective Latino buyers just want to feel secure. Is that so wrong? Well, maybe if it’s in a Scion XB:
Strategic Vision found that Latinos look for an enhanced sense of security; blacks are more attracted to models that reflect the success in their lives and express their individuality; and Asian-Americans showed stronger interest in balanced, complete vehicle performance and style to match their lives.
God, this makes us sound so lame. Hold us.
Hispanic car buyers ranked the Mercedes-Benz E-Class sedan the strongest model in the luxury segment, followed by Infiniti’s G25, and the Kia Sedona minivan, Ford Expedition and Scion Xb in the more affordable category.
He [Mr. Alexander] said marketers at Chrysler’s Dodge brand “can do more with Latino buyers” by dialing up security and safety messages in communications.
Like featuring a nice, brown family in conservative clothing going out for a Sunday drive. And then Daddy Yankee pops up from the backseat and seven or eight hoochies climb out of the trunk and start dancing on top of your new Kia.
Automakers Must Get ‘Emotional’ to Sell to Minorities [Ad Age]
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Who the fuck do these people survey? upper-lower-middle class Latinos in Miami suburbs? I don’t know anyone who drives any of those cars mentioned in the list. Shit, most people I know are safe enough in an Aerostar with thirteen people in it on no upholstery.
@diego
“latinos ranked the Mercedes-Benz E-Class sedan the strongest model in the luxury segment, followed by Infiniti’s G25, and the Kia Sedona minivan, Ford Expedition and Scion Xb in the more affordable category. ”
The ranked the car, there is no mention of ownership rates…
I live in socal and everyone be frontin in the g rides…
1995 Toyota Corolla, represent!
i was just having the same conversation on my cell phone the other day
In Wash DC, the preferred vehicle choice of our raza is the Toyota 4runner and Tacoma truck.
In NYC, the preferred vehicle of choice son Las Dodge.
Las Dodge PATAS.
Janie, you made my day. I say that joke often. ALAS, none of my friends understand it. Boo.
I’m from SoCal and I didn’t see any of those cars mentioned in the list at all. I thought the Ford F-150 or some pickup truck would be on the list. And almost no one buys new cars. We have so many used car lots in South Gate….
I prefer conversion vans
Around here (Oklahoma City), the latinos all drive Chevy Silverados and Fort F-Series trucks. Then again, so do the gringoes.
The Socal I live in is North San Diego-Del Mar and La Jolla and that’s only because I need to be close to my job not bc I include myself in that tax bracket.. I see Ferraris, Maseratis and last week a Maybach on the daily. These peeps have so much dough the that nanny’s shuffle the kids around in the spare mercedes. My friend was telling me over drinks this afternoon that he overheard a 10 year old boy complainig at a local boutique bc none of the True Religions were fitting him “right” like the other 10 pairs he had at home. no joke.
Carrito??!
I ride burro. She very stubborn but strong. Name Conchita.