Anheuser-Busch Launches Lime-Flavored Beer To Drink At Douche-Infested Midtown Bars With Your Bros
13 February 2008, 11:30 AM. By Daniel Mauser
The only thing we like more than beer is a good ol’ marketing gimmick, so we were super excited to learn that Anheuser-Busch is launching Bud Light Lime, lime-flavored beer for those of us who prefer chemicals to the nasty flavor explosion of real citrus. The beer will compete with Miller Brewing Co’s lime-and-salt flavored “Miller Chill” concoction:
“Our extensive consumer research indicates that the Bud Light Lime concept and taste are off the charts with today’s consumers,” the memo from A-B’s VP-innovations, Pat McGauley, and VP-trademark brands, Dan McHugh, read. “This insight will allow us to take Bud Light to the next level.”
The memo said the brand’s “consumer target” were light-beer drinkers ages 25 to 54 who prefer a “sweeter” beer, as well as “trendsetters and aspirers.”
Light-beer drinkers. Age 25-54. Who prefer sweeter beers. And consider themselves trendsetters and aspirers. So, basically, Anheuser-Busch is offering an esay way to spot a potential date rapist from across the bar. Look for the guy holding a Bud Light Lime.
Anheuser-Busch Wants to Freeze Out Rival With New Beer [Ad Age]
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I spot a pendejo by their Tequiza in their hand. You say potential date rapist, I say potential Green Card husband.
eeeeek, Tequiza! Janie, how do you feel about guys who drink Amstels?
for people on a budget it’s great, now they dont have to buy the limes!
have you guys seen the chelada beers? guacala!
@ Pocachica. When I see guys drink Amstels I think of guys who come first and forget to pay you for your services.
@ la roncha
For real, my whiteboy friend informed me of this, when he asked me if I drank it, because I’m a Mex.
I had never even seen it…Is it buen?
http://www.bloggingstocks.com/2007/03/19/bud-and-clamato-juice-la-combinacion-perfecta/
I like how they market “Miller Chill” as a “Mexican-style Chelada”. The real name of the drink is michelada, but these pendejos can’t have “Michel” in their name because it sounds like “Michelob”. Anyway, Miller Chill is nothing more than a weak malt beverage, and tastes nothing like the real micheladas. This is what a real Michelada looks like
Roncha,
People on a budget get their limes form their tree or their neighbor’s tree or somewhere in the neighborhood. It’s just true.
Pulque in a can, Tequiza, micheladas being brewed…. What’s next? Aguardiente from a soda fountain?
@ pocachica
no i haven’t tried it.. im too scared, it just seems disgusting!
@Diego
Yeah i know I steal lemons and apples from my neighbor.. I even made a stick with a hook on it for the high branches! …poor girl gotta eat!
Beer with Clamato Juice? Yuck! In Mexico they just use chili powder, salt and lime to make micheladas.
I’m ashamed I find the guy in the picture attractive…
hey Benito,
you dumb douche….Michelada is made with spices, tomato juice and lime….CHELADA is just beer with lime in it…get your facts Straight!
I want a Bloody Mary
@ Miller Chick
You are the coolest.
@marco
Come to San Diego they sell that brand of douche by the case out here!
I wonder what Tecate, Corona, and Dos Equis will come up with, a coupon for lemons and sugar? I f you want to ruin your cerveza gringo, follow these instructions…
micheladas do not have tomato juice in them! they have the same “spice mixture crap” that bloody marys do, but nooooo tomatoooooosssssss
@pocachica: border brats represent! i def don’t miss that lamehole.
Michelada is made with spices, tomato juice and lime
Miller Chick, tomato juice? You have been taken! No self-respecting michelada lover puts that crap in their micheladas.
You are right about cheladas though, so I take that back. Is it that time of the month for you?
I planted my foot firmly in my mouth. Apparently, some people do use Clamato for Micheladas. I wonder how soon a trip to the bathroom is required after trying this recipe:
No hay como una michelada para ese dia despues del derby o jugadas.
-Ingredientes:
-Salsa Soya
-Salsa tipo Inglesa
-Jugo Maggi
-Limones
-Sal
-Salsa Valentina
-Hielos
-Clamatos
-Apio
-Aceitunas
-Tarros o Vasos previamente helados
looks like i’m late to the party, but i do love talking about beer.
i have tried both miller chill and bud light chelada… big fuckin mistake. the thing i hated the most was that they were sweet… now bud is saying they want to make more sweet beers, no chingen! i guess i’m def not their target audience.
on the topic of micheladas, about 2 years ago i would have said the best ones hands down are made in apatzingan, mich at any decent auto-lata… but judging from a few months ago, something has changed. there is a place in san jose, ca that makes decent ones… i think they call them chavellas.
So much words for an awful drink. I don’t know how you mexicans can drink that shit.
Both the bud light chelada (which tastes like pizzavomit) and the real michelada (which tastes like teriyaki soaked beer) are disgusting.
“Kill your Liver, burn your colon and fuck up your blood sugar, we at Miller salute you dumb white boy trendsetter trying to fit in!”
Miller chill tastses like old watered down champagne, so no thanks. Here in Houston, you can get big ass cans of premade Bud or Bud Light Micheladas……wow, that’s as close to hell as I ever want to come. They smell like balls…..and regrets.
@jrod: Ah, balls and regret. Two smells with which I am intimately familiar.
This article just made me thirsty, good thing I happen to be in TJ, so getting one is just a few steps away. Seafood and beer is something of religious proportions here in TJ, so you’ll find the best. During spring and summer there’s some liqour stores that sell you a 6 pack of Tecates with ice in the bag, cut limes, and a baggy full of grain salt (or ?). There are places in TJ that solely specialize in clamatos with beer and other stuff like saladitos, cueritos (pork skins), olives, chopped clams, shrimp. They even have live norteño bands and dances in these little joints, it’s how big clamatos are here. In Hermosillo, they got drive thru 711 like stores that actually make it more convenient to drink and drive anf¿d hook it up at the window.
I like your beer a lot. I have completely quit drinking Tequiza because yours is lighter. So how about a coupon to help me save money, please.
674 Fairview Drive
Dallas, GA 30157
ATTN: Karen Worley