Brand Loyalty: Texican Love For H-E-B Culminates In Giant Grocery Cart Parade Float
3 March 2008, 1:00 PM. By Carlos Posas
As has been mentioned here before, Texas-based grocery chain H-E-B (it stands for H.E. Butt, chortle!) is so beloved by Texas Mexicans that they even have 27 locations in Northern Mexico. So it only took them 71 years to realize they needed a float in border town Brownsville, Texas’ annual Charro Days parade. An event where Mexican-Americans dress up like Mexican stereotypes and compete in contests like The Frijolympics, a jalapeño-eating contest, and a Mexican grito competition as part of some ancient, gringo-marketing, meta-tastic pride event. All of which is to say, please check out the giant
H-E-B shopping cart strolling down the streets of downtown Brownsville during one of the parades. That cart got more gritos than David Archuleta at a NAMBLA convention. Let’s see Whole Foods pull off that kind of love.
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Did you catch that Obama was in Brownsville for Sombrero Day?
http://www.themonitor.com/news/obama_9507___article.html/festival_brownsville.html
Will wear funny hats for votes, no?
That was frikkin’ AWESOME! I want one…
LOVE IT!
That much excitement and they weren’t even flinging cheap necklaces of plastic beads out to the onlookers. That’s brand loyalty, people.
Love the $1.00 Plus store in the background.