




The premiere issue of Latino magazine launched last week with an article about who among us is using the internet. But first things first: Can we please put a moratorium on magazine titles with the words Latino or Hispanic in them? In addition to Latino being rather hard to discern from Hispanic and Latino Future and Urban Latino, etc., etc., when was the last time you saw, Black magazine? Or White People Monthly? Yeah. So, anyway, the marketing geniuses at Latino say the Hispanics most likely to be on the internet are—shocker—all you college-educated, wanabee types. Wanabee, now that would be a great name for a magazine…
Many recent immigrants lack the education to realize the importance of the internet. When you go to their houses you are more likely to find a huge stereo system or a big screen TV before a computer. But as penetration in the Hispanic market gets deeper, the lower socio-economic levels and the less acculturated Hispanics will start to get online in larger numbers. This segmentation is demonstrated by a 2007 eMarketer report which reveals 78% of English-dominant adult Hispanics are using the internet, compared to 71% of non-Hispanic whites. At the same time, only 32% of Spanish-dominant adult Hispanics were online.
But what about blogs???
Curiously, research has shown that English-dominant Hispanics have more blogs than any other group in the U.S.
We are so predictable.

LOL, “as penetration in the Hispanic market gets deeper”, I giggled!!!!
Posted by este_es_mi_nombre | April 01, 2008
I am personally waiting for a magazine called SPIC.
To quote my friend El Extreme, it means Spanish People In Control.
or another one called A LA MADRE!
For baby stuff to buy for La Sad Girl and the latest in paternity kits.
or my personal favorite WONTONAMERA!
A magazine for the Chino-Latino food industry.
Posted by Janie A Go-Go | April 01, 2008
Also, when you go in their cars, you are more likely to find a big home stereo speaker embedded in their back dash.
Posted by El Bulto | April 01, 2008
Hispanic or Latin are aunded times better than that stupid and subtly racist term “Latino, pronounced in an english language context” I especially loathe it when a PC wannabe gringo uses it to describe a female ie “LATINO women are likely to be on welfare” etc.
Posted by Boricua Biatch | April 01, 2008
@BB,
Could you please explain why “Latino” is a subtly racist term? I’ve never heard anyone say “Latino” is a racist term. kthxbai
Posted by Diego | April 01, 2008
Does anyone remember “Un Chin” magazine? I only got ot see one issue…
@ Janie: And yes, someone’ has to start a Cuban-Chinese restaurant called “Wontonamera,” it’s brilliant!!!
Posted by este_es_mi_nombre | April 01, 2008
Higher educated latinos have a tendency to become coco’s because they assimilate from their culture. As to quote from the great immortal technique:
“But you see, here in America the attitude that is fed to us is that outside of America there live lesser people. ‘Fuck them, let them fend for themselves.’ No, Fuck you, they are you. No matter how much you want to dye your hair blonde and put fake eyes in, or follow an anorexic standard of beauty, or no matter how many diamonds you buy from people who exploit your own brutally to get them, no matter what kind of car you drive or what kind of fancy clothes you put on, you will never be them. They’re always gonna look at you as nothing but a little monkey. I’d rather be proud of what I am, rather than desperately trying to be something I’m really not, just to fit in. And whether we want to accept it or not, that’s what this culture or lack of culture is feeding us.”
So remember no matter how hard you try to be white you will never be like them.
Posted by snakeclocks | April 01, 2008
It’s always the folks who were in the ski club in High School that become Latinos when they can’t make it in the private sector, carpet bagging in the truest sense of the word.
Posted by Al Carlos | April 01, 2008
OK, here we see the term “Latina” used in a fucked up context:
HOUSTON — Mayra Figueroa — a naturalized U.S. citizen, community organizer and licensed driver — had no reason to fear being arrested, no need to worry about deported.
Then she was pulled over by a Houston police officer, who told her he found it suspicious that a Latina was driving a late-model car. The first thing the officer requested? Figueroa’s Social Security card, as proof of citizenship.
http://www.wxii12.com/news/15741205/detail.html?rss=gws&psp=news
@snakeclocks: huh? what’s a “coco”?
Posted by aydiosmio | April 01, 2008
@aydiosmio: a coco is a person who is white in the inside and brown on the outside. Similar to the twinkie for asians.
Posted by snakeclocks | April 01, 2008
@aydiosmio,
Coco is a coconut: brown on the outside, white on the inside. Same idea as Twinkie or Oreo.
Posted by Diego | April 01, 2008
Ok, we need a magazine for Coconut Pride:
COCONOIX- For Francophile Latinos
CREMA DE COCO: An assimiliated Eres magazine
DULCE DE COCO: For Latinos in their sweet retirement years, coping with Diabeetus
AGUA DE COCO: Stories of 1st generation Latinos, who didn’t necessarily cross a river to get here, but “suffered” indignities caused by their own coco-i-ness or lack thereoff, the affirmative action issue is the first one on the stands.
POCO COCO: These 2nd and 3rd generation Latinos return to their roots in search for identity and meaning and how to make tamales just like the maid used to.
Posted by Janie A Go-Go | April 01, 2008
@ Diego, The term “Latino/a” is used always in a derogative context when used in the english language, whether it is self inflicted or used by a clueless non-latin or genrally ignorant person. Maybe you grew up hearing it around you and don’t realize it. It gives assholes the opportunity to inser the you versus us in every fucking conversation. As a person who doesn’t feel any different in education, ethnicity or taste than lets say,an average middle upper class italian american, I also despise the term COCO. I mean what the fuck?, Am I required to shave my eyebrows, have children while unwed at 17, grow my nails grossly long and dress in ugly ass tight jeans while my fat hags out of the top to be considered properly LATIN? Fuck to the NO!!!!!!!!!!!
Posted by Boricua Biatch | April 01, 2008
Little known fact: One suggested name for this website was, in fact, Coconuts, but Daniel said no.
Posted by La Cindy | April 01, 2008
I want it to be known that these magazine titles are interchangeable with pr0n titles as well.
@ Cindy: Aha! So who came up with the name; Denton?
Posted by Janie A Go-Go | April 01, 2008
I hate marketers make shit up all the time. Bastards!!!! Where they got their numbers from?
My ex, his cousin won the immigration lottery in Nicaragua and she brought her 12 year old daughter up with her in January to NYC. Both mother and daughter are computer savvy. Gee, I wonder where they learned to use those computer thingies? It couldn’t have been dirt poor Nicaragua, could it?
Not only that, you go to any gay chat-room online and you will find working class and poor young gay latinos, many of them Mexicans, cruising either from a desktop computer or their cellphones.
Posted by cacy | April 01, 2008
Ever heard of “Ebony”, or the one I’ve ALWAYS had a problem with, “Jet” magazine? Well, I guess we won’t know they are especially for us if the title doesn’t allude to it. Makes sense, but it’s so tired in the 21st century. I wonder if white folk think they will turn brown if they read them…
Posted by Gwenny | April 01, 2008
@Janie: why are you so awesome? sigh…
Posted by aydiosmio | April 01, 2008
Question: Are you still a coconut if you are on the lighter side of the brown spectrum?
Other question: Is it just me or is the Guanabee facebook group kinda stagnant?
Posted by NegraTomasa | April 01, 2008
There’s a Guanabee facebook group?
Posted by La Cindy | April 01, 2008
@ Janie: I heart you and all your awesomeness.
Posted by Latin_Princess | April 01, 2008
@ all you cocos: Yes, there’s a facebook group. Get on that.
Posted by ...dijo Alex | April 01, 2008
@ LP, OMG, Este. I am glad that y’all are living vicariously thru my anger.
@ Alex. I’ve joined, but I didn’t get the welcoming Coconut song. Can we haz anthem?
http://www.youtube.com/watch?v=Td4uqWTDt9w
Posted by Janie A Go-Go | April 01, 2008
When you say college-educated wanabees, wanabee what?
I am a recent immigrant, I am not assimilated, I continue to speak Spanish everyday, I am college educated and I don’t want to be anything other than what I am. I am proud of my culture.
Are you implying that it is wrong for Latinos to get a better education and aim for a better life??
Posted by Di | May 14, 2008