We Missed “Black Day!’ We’ll Vomit Up A Box Of Chocolate Belatedly

15 April 2008, 5:30 PM. By Daniel Mauser

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Yesterday was “Black Day” in South Korea - kind of like an anti-Valentine’s day. So, kind of exactly like our Valentine’s Day. Which is usually spent watching a DVD while eating Cup Noodles and spilling half of it on our pajama bottoms:

South Korea celebrates Valentine’s Day, where local custom dictates women give gifts to men. It has taken on a popular event born in Japan but sweeping Asia known as White Day on March 14 when men return the favor with gifts for women.

But Black Day, on April 14, is a South Korean original. It is marked by people who have not found love dressing in dark colors and commiserating over meals of black food, with the dish of choice being Chinese-style noodles topped with a thick sauce of black bean paste.

“I had a miserable time on Valentine’s Day, felt even lonelier on White Day and now I’m crying over a bowl of black noodles,” said a young women who asked only to be identified by her family name Na out of embarrassment.

“Things better be different next year.”

Not with that attitude, Na! To be honest, we’d kind of prefer our personal favorite black-colored food - a plate of arroz y frijoles in squid ink - to a box of chocolates. We’re not sitting next to Ms. Na, though. She keeps wiping her nose on her sleeve. Maybe she’ll feel better come Green Day:

South Korea marketers have hatched special days for the 14th of each month to create a calendar laden with love.

Some days have gained traction such as Black Day, while others such as Green Day in August, when couples are supposed to drink cheap liquor that comes in green bottles and walk in the woods, have yet to attract much of a following.

YES.

Seoul’s Black Day for love, big day for noodles [MSNBC]

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  1. (+1)
    Quintana wrote

    Green Day has been HUGE in San Francisco for…well, forever. As long as your definition of “couple” means “two people who have only just met,” and the “drinking cheap liquor” is done not so much “together” as “at the same bar,” and “walk in the woods” is a euphemism for “skulk around the woodier parts of Golden Gate Park looking for a secluded spot where the likelihood of arrest is low.”

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