In an article we saw cited on Gawker, because we’re secret corporate whores, Che Guevara’s children share that they’re pretty fed up with the appropriation of their father’s image by capitalist imperialist swine:

Aleida Guevara, the eldest of Guevara’s four children by his second wife, Cuban revolutionary Aleida March, said the commercialization of her father’s image contributed to tension between rich and poor in some countries.

“Something that bothers me now is the appropriation of the figure of Che that has been used to make enemies from different classes. It’s embarrassing,” she wrote during an Internet forum sponsored by Cuba’s government ahead of what would have been her father’s 80th birthday on June 14.

How nice that they were able to write and express their opinions on an online forum on an island where most don’t the luxury of free speech or access to computers. ♥:

Guevara’s children took Internet queries for two hours, fielding questions from users in Qatar, Argentina and Brazil, as well as Cuba, where both live.

Aleida Guevara was asked about the use of her father’s image to sell British vodka and French soft drinks. She decried those campaigns as well one in Switzerland that uses his likeness to peddle cell phones.

“We don’t want money, we demand respect,” wrote Guevara, who is a trained physician like her father.

R-E-S-P-E-C-T! Hahahagrrrr. W-E A-R-E T-R-Y-I-N-G R-E-A-L H-A-R-D T-O R-E-M-A-I-N O-B-J-E-C-T-I-V-E A-N-D C-O-O-L! We swear, Guanababies.

But Cuba’s communist government also has worked hard to make money off of the revolutionary’s image, stocking tourist shops with T-shirts, postcards and other trinkets bearing his face and three-letter signature.

Despite that, Guevara’s son Camilo said he supported Fidel’s younger brother Raul, who succeeded him as president in February.

The younger Castro waited 49 years to become Cuba’s leader, and Guevara said “it would be stupid not to take advantage of all that experience.”

“The vote of any citizen is secret, (but) I’ll make mine public: YES FOR RAUL,” Guevara wrote.

We don’t see any problem with buying a Che t-shirt, really. If we’re running low on toilet paper.

Sorry! Sorry. Objectivity, objectivity.

‘Che’ Brand Irks Guevara’s Children [CBS News]
Earlier: A New Exhibit On Che Guevara Wants You To Get To Know The Man On Your College Roommate’s T-Shirt