Fernet-Branca Comes To New York, Because Argentines Shouldn't Be The Only Ones Projectile-Vomiting In The Streets
Fernet-Branca, an Italian amaro popular in Argentina, has unveiled a series of ads across New York City advising Eurotrash-Guanabees to “Embrace the Bitter.” Because nothing perks up a Coca-Cola quite like the gastronomical equivalent of having someone hold your head in a dirty bathtub full of Listerine backwash.
Yum!
5
- Managing Editor
Daniel Mauser
- Editor
Cindy Casares
- Associate Editor
Alex Alvarez
- Contributing Editors
Gabriel Caro - Camilla Rowan
- Video Editor
Marcelo Cunning
Ha! Evidently I live in the eurotrash guanabee capital of the world because Fernet had been the trend de jour in San Francisco for years…
well I’ve gotta go, this techno music I’m listening to is making me crave a cigarette – ciao
Posted by Jeebus | June 26, 2008
So, popular in SF and Argentina? We can basically conclude this is a drink for people who think they’re better than everyone else. (And ok, may be right).
But its actually not that bad. Maybe I even like Fernet and Coke….
Posted by Marco | June 26, 2008
Who you callin Eurotrash, Cindy??? I love Fernet. Its an aquired taste. And bitters cleanse the blood; and aids digestion. So there.
Posted by cacy | June 27, 2008
Bitters, party of…many.
Posted by el smrtmnky | June 27, 2008
Hey! This product started having Success in Cordoba, Argentina. Now they want to extrapolate their success everywhere they can.
It’s certainly an acquired taste, anyone should at least drink 10 long glasses of 30% Fernet 70% coke. After that you can never stop.
It’s the greatest thing…
Único…
Posted by Cordobes | June 30, 2008