Tu Ciudad Magazine Will No Longer Be In Your City, Has Closed
16 June 2008, 7:25 PM. By Guanabee Staff
If you live in Los Angeles, you might know Tu Ciudad magazine, but then again, maybe not. They closed on Thursday due to lack of readership. A tipster forwarded us this email from founder Jaime Gamboa which went out today, announcing the move retroactively:
It is with deep regret that I must inform you that Emmis Publishing, the parent company of Tu Ciudad magazine, has suspended our publication and business effective Thursday, June 12th. On the heels of celebrating our third anniversary with the current June/July “Best of Latino L.A.” issue, the milestone is bittersweet. My entire team has been instrumental in what was accomplished in a short period of time. However, due to the current economic climate and our partners’ corporate struggle with other aspects of their businesses, we are faced with the realities of today’s hardship.
Damn George Bush and his gas prices. Tu Ciudad was a pretty cool publication and we are sad to see it go. Also, we hope that everyone in LA who used to read it will read Guanabee now because otherwise you’re stuck with Ask A Mexican and, really, there’s no reason for that kind of uglinesss.
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Never even HEARD of this magazine. Oh well, goodbye, Tu Ciudad!
Let me remind you that Ask a Mexican is syndicated and all over the U.S. (you should open the Village Voice in a while!) and Arellano is from Orange County, not Los Angeles.
They were going after a high end Latino audience in LA, high and Latino in LA don’t know that they are Latino.
Ciudad closed because lack of advertisers, not readership… Too bad; it was a new space for people to write and work.
Zing! Gracias for the love!
Damn, my mom just sent my New York ass a subscription, too! And I liked it. RIP magazine I read once…
@Daniel. A little publishing 101:
Lack of advertisers = lack of readers
@soledadenmasa
It was a good mag. You should have been reading, especially since you’re originally from Los Angeles. It was a mag that definitely expanded the spectrum when it comes to Latinos in LA. But you’re right about Arellano. He’s everywhere these days. And Ask A Mexican is originally from the OC, where they hate Mexicans.
@Al Carlos
“high and Latino in LA don’t know that they are Latino.”
Um. Huh?
@Tu Ciudad
RIP
Lechuga,
It would be hard for me to read it, considering that neither the neighborhood I live in nor I fit into its target readership. This publication was aimed at the upper-middle class, straight out of college, MAPs (Mexican-American Princes[s]) who live on the Westside or Silver Lake or some other haven for upper class young Latinos. My hood is majority immigrant/Spanish-speaking, so our niche is covered by La Opinión/Hoy/all the other small publications. Tu ciudad was just like the L.A. Weekly in their key demographic and where they are distributed (neither of the publications is available in print in my part of the county) and I think that the overlap in readership was what caused the end of this publication.
The price of printing a local publication is way too expensive now a days. They would’ve been better off getting it done in China, and have it shipped back for distribution in Los Angeles. They should’ve thought outside the box, my friend.
I think that it was a great magazine, and sad to see it go, although they never reached out to the San Fernando valley, that was always my gripe about that magazine.
Lack of advertisers does not necessarily mean lack of readership (publishing 101? Well, you got it wrong.). Lack of advertisers can mean a lack of sales staff, or a poor sales staff, or bad management or a host of other variables.
I LOVED the mag!