New “Be Kanye” Absolut Ads Make Us Not Want To Be Kanye

Ever wish you were Kanye West? Us either. But apparently Absolut is going after 14 year-old boys with a new mini-campaign inside the “In An Absolut World” campaign. (You know, the one that got them in so much trouble with the Minute Men.) It utilizes Kanye West’s enviable position with the acned set, witnessed by the above faux infomercial in which Kanye explains that you, too, can be a rock star by simply taking what looks to be Alka-Seltzer. After the jump, a serial killer-looking white guy takes “Be Kanye” pills and then gets to dance with women. Sounds titillating.

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