





This ad is completely ridonkulous on every level. So ridonkulous that the accompanying mariachi jingle is actually the least nonsensical thing about it. It features a hotdog and a bottle of French’s mustard on a date at a restaurant. (Because, you know, food eats.) The French’s bottle is eating a salad and the hotdog is, like, sweet talking the French’s bottle. Which is kind of sad when you realize that she will be complicit in his demise later on down the line. (Love’s a bitch.) Then, of course, there’s the fact that the three mariachis are played by a pretzel, a hamburger and a hoagie. And the entire spot climaxes with a celebratory, No-Mess Cap grito. Some copywriter just returned from a spring break in Cabo when they wrote this winner.
Check Out Their Cowboy Boots [Media Bistro]

i hate how they trivialize mariachi when it is such an important part of the history /culture of another country
Posted by toii | July 09, 2008
I’ve dealt with this attitude towards mariachi way too many times, mostly when I’ve performed at parties with largely upper-class people. I no longer care for it.
Posted by soledadenmasa | July 09, 2008
That was truly baffling…
Posted by Gwenny | July 09, 2008
Y’know, I don’t know why you people are picking on this adorable spot. I’ve got it on a loop, and the Frito Bandito hasn’t stopped dancing all morning!
And please don’t dispute that a hoagie could play music. Need I remind you of…Hoagie Carmichael? BONZAI!
Posted by escobar | July 10, 2008
I actually think it’s sublime.
Posted by La Cindy | July 10, 2008