When you care to send the very best, but then gradually stop caring and head to a Rite-Aid, Hallmark is there for you. Especially now that you want to send a card to your favorite Married Gays. The greeting card company has come out with a series of cards for same-sex marriages, meaning one is, like. Vaguely rainbow-colored:

The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.

“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.

In fact, the card showing two tuxedos is the only one that’s really outright “gay.” We say? Just skip the cheap cards and send married couples — regardless of sex of gender — a nice note on some pretty stationery.

Eh.

Ticky tacky.

Now on the Hallmark aisle: Gay marriage cards [Yahoo]