From the folks who brought you the world’s first reggaeton jingle, comes a new television spot with singing Latino puppets. And a chihuahua! It’s not hard to see that Optimum cable’s prime target audience is Latinos, (Puerto Ricans in particular), but it’s kind of cool how they run their Latin-themed spots on mainstream, English-language television. And it’s working. That reggaeton nightmare has been written up all over the internet. After the jump, please explain to us why the hell a dog is wearing some guy’s hair.

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