Imodium Urges You Not To Spend Your Quinces In The Men’s Room
17 December 2008, 9:00 AM. By Cindy Casares
This print ad for Imodium we found in the latest issue of Latina magazine is clearly aimed at Latinas, but we’re a little fuzzy on the strategy. The image features a quinceañera (Signified by the tiara on her head and the little person apparently fanning out her skirt from the inside.) and two other ladies. (Maybe a friend and a mom?) And the headline, (translated from Spanish), reads, “Don’t let your favorite foods cause you to miss the moments that matter most.” And then there’s this giant men’s room sign behind them. You know, in case you don’t know that imodium keeps you from having the runs all over the place. But, like, why the men’s room? We mean, you went so out of your way to “chica” it up with the quinceañera and the tiara and placing this ad in Latina and then you put a big ol’ honking men’s room sign up behind them? Ah, Hispanic advertising.
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Call me crazy….but I believe the point of the ad was to show what was supposed to be a family portrait at a 15, but unfortunately the dad has chorro or whatever and is absent from the picture. I’m just sayin’….seems a little, well actually very obvious.
shooot…mis quinces i had to hold it in b/c once i got in the bathroom i couldnt figure out how to sit on the toilet w/my dress on…as for the ad mayb its cuz the ladies line is too long?
@ jrod: I think Cindy is wondering more about why an ad specifically targeting men and all their shit is appearing in a magazine for women. It’d make more sense if the quiceañera herself was missing, replaced only by a women’s bathroom sign and a discarded tiara. And some condoms. It’s finally happening, you guys!!!
Now if you could only get a 14/15 year old girl to buy Latina magazine….
Child, please. I STOPPED reading magazines at 15.
LOL…you just made my day with the “child please” (inside thing). Now speaking of Imodium, Christmas potluck in 2 hours here at work. Brisket from Goode Co. BBQ here in Houston, mac n cheese, SUSHI, potato salad, rum balls, 3 leches cake, and all kinds of other random shit. Of course, all to be washed down with Big Red. Classy.
Ay, Cindy, you missed the point of this very cunningly targeted ad. It’s speaking to quinceañeras who plan to celebrate their womanhood by doing some guys in the men’s room. (”Imodium…for girls whose favorite food is that special salchicha.”)
i think is ad was targeted for all the men in my family.. almost anything they eat gives them chorro!
gross.
i think it’s cause the mom’s a tranny, maybe, so she’s like, gender-agnostic.
Well at least this Latina Magazine ad didn’t have Angelique Serrano in a close-up picture with her eyes looking off to the side. I’m so tired of seeing her do that pose in every single issue.
Absentee fathers. I see absentee fathers. I also see gallons and gallons of diarrhea dripping off of that once pristine white dress and how Woolite won’t help.
Crap ad.