Notify Jeans Tries To Pigeonhole Your Butt (According To Three Categories)

French designer and creator of Seven7 jeans Maurice Ohayon created the new Notify jeans line with the idea that a better fitting jean was something all women desperately needed. His brilliant solution? Classify every butt ever born within three options, based on the degree to which you got dumps like a truck. Because ladies, we are evolving, and soon we will no longer fit into those archaic, two-legged, butt pouch-ed things called “Levis.”

“Women’s bodies have evolved and certain fits for women no longer correspond with their bodies today,” said Ohayon, who grew up watching his mother sew made-to-measure men’s suits. “I wanted to make a classy jean that was sexy just by its fit and not by a vulgar wash.”

What, pray tell, might those “certain fits” be? Those fits that are outmoded, like the motherish high-waist, the weird medieval pouchy leggings and the ’70’s bell bottom?

Nope, Notify has those styles covered. Thank Goodness, because our last pair of super-low-baggy-crotch, ankle-hugging jeans was just about worn out. Well, the best we can say for Maurice Ohayon is that at least he’s not trying to make sweeping statements about how certain ethnicities tend to have certain larger body parts than other ethnicities, like Fiorana jeans did. Then again, he’s trying to charge us around 300 bucks for a pair of his magical jeans, so fuck that, we’re stuffing our badonk into leggings and calling it a day.

The Notify homepage here.

Maurice Ohayon aims to make jeans that get noticed [Electric Couture]