The Invisibelt: An Invisible Belt To Impress Your Invisible Friends

Here’s a nice little item when you’re pretending you’re walking the Oscar red carpet while alone in your room on a Sunday night: The Invisibelt. This ingenious little contraption will do away with unsightly “belt bulge.”

Here are some of the Invisibelt’s innovative features:

• It allows the (female - it doesn’t seem to be marketed to men) wearer  to wear fitted tops over pants and skirts without a bulge created by the belt strap or buckle. This is because it doesn’t close with a traditional buckle, but with an “adjustor” that is flat against the body.
• The belt’s makers claim it is adjustable enough to fit anyone from a size 0 to 14, and is also available in “plus size.” 
• The belt comes in two colors - clear or black. No “sparkly pink” or “purple leopard print?” Aw.
• The Invisibelt eliminates the dreaded “back gap,” an everyday horror for those of you with tiny waists and round asses. 

This seems like a really great product, but we to admit to cringing a little regarding the way its being marketed to women. Not that it isn’t a very clever marketing ploy - we’re sure it gets lots of people to purchase the Invisibelt - but does every product marketed towards women have to be heralded for its “slimming” effect? Especially if by “slimming,” they mean “you won’t look like you have a lady-boner because of the protruding belt buckled underneath your top.”

Thoughts?

Introducing the No Buckle Belt [Invisibelt]