Damn You, Coca-Cola, For Making Us Cry

Coca-Cola is going straight for the jugular with this new spot they ran on Univision during Premio Lo Nuestro. It features, in 60 seconds, old people, babies and allusions to the end of the world. You don’t stand a chance.

 In fact, we’re going to go out on a limb and say that if you don’t react to this spot, you might be a sociopath. Good on you Coca-Cola for getting back to your roots. Once upon a time all your spots made us feel this way. Remember? “I’d like to buy the world a Coke?” Mean Joe Green? Tear JERKERS. Lately all your spots have made us want to chuck Coke bottles at the heads of your stock models. More like this please. Also, what were the chances that the world’s youngest person and the world’s oldest would be both be Spanish? Oh, right. This is still advertising. 

Coca-Cola Unveils Hispanic Adaptation of Global Campaign [La Sala de la Tele]