Revlon Secretly Polling Whether Rihanna Is Hurting Covergirl

Looks like Revlon is thinking the same thing we are about Rihanna being bad for Covergirl’s image. When it comes to market share, corporations will take any opportunity to prey on their competitors’ weaknesses and Revlon is trying to find out if recent domestic violence issues for their spokesperson have created the opening they’re looking for.Writes TMZ:

An online survey is circulating by the folks over at Harris Interactive. The survey — which we’ve learned was commissioned by Revlon — features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna’s name), if they’ve heard about her in the news lately, if they have an opinion about the person and if they feel the person is “an appropriate spokesperson” for the product.

Chances are the survey isn’t circulating, but rather was distributed to paid focus groups in an intranet situation. That said, if you’ve seen the survey, send it our way. No telling what Revlon will do marketing-wise with the insight they garner from the results. If people say they love Rihanna, will Revlon find their own punching bag to represent them?