Marketers Call Latinas ‘Chief Household Officers’, Horny

An in-depth marketing survey recently revealed that Latinas are basically masterminding the entire Latino New World Order. First of all their fertility rate is one-third higher than non-Latinas and the average Latina is also younger than her non-Latina counterpart. And Latinas are more likely (75%) than non-Latinas (63%) to say they’d rather have sex with their husbands than a glass of good wine. This could be because they’ve never had a good glass of wine? Nah, they’re just a bunch of hot-blooded Latin women.

Secondly, Latinas are far more tech-savvy than anyone previously suspected. We mean, we knew about their affinity for the tortilla press, but did you know Latinas are more likely to use a digital camera than white women? Or download music to an ipod? Locuras! Soon the kids will be dancing cumbia in the daycares and then everyone will be pregnant. This finding led Jacqueline Hernandez, chief operating officer of Telemundo, to call Latinas “chief household officers,” which reminded us why we left advertising.

Our favorite quote from Ms. Hernandez, though, is this one, “She loves beauty and she’s loyal, but she’s loyal to just about every single brand.” We’ll be using that one on our boyfriend. “It’s not that I cheat. I’m loyal to just about every single guy.”

Study: Latinas Are Technically Savvy, Brand-Loyal ‘Chief Household Officers’ [Ad Age]