New American Apparel Fan Ad Restores Our Faith In Dov Charney As Pervert

22 May 2009, 12:55 PM. By Cindy Casares

. 8 Comments

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Editor’s Note: We just discovered, via Copyranter, that the above image was taken from an American Apparel fanpage on flickr. So, it’s not the work of well documented perv Dov Charney, but his minions. Which only serves to prove how influential and dangerous his depiction of women is in the first place. American Apparel’s Dov Charney has this pro-immigrant/anti-woman thing that makes it impossible for us to get on his side. Let us ’splain.

There’s a 1954 movie called Salt Of The Earth about a real miners strike against the  Empire Zinc Mine in New Mexico. The Chicano miners are being paid less than their Anglo counterparts and working under hazardous conditions, so they go on strike. Due to the Taft–Hartley Act, which greatly restricted the power of labor unions, the miners aren’t allowed to picket, so their wives do it for them. Their picketing directly leads to a victory for the miners. Who, of course, have always considered their wives to be second class citizens. The empowerment the women feel from getting involved raises the issue of gender equality for all of them. This, unfortunately, was not the last case of men thinking that racism is an evil that trumps sexism. And it seems to be the belief of American Apparel founder Dov Charney who likes to imagine himself some kind of civil rights hero with his “Legalize LA” pro-immigrant battlecry. The man even took out a full page New York Times ad a couple of years ago challenging our leaders to make good on their promises to revamp the immigration system. Something we would stand up and applaud if we weren’t just greeted with yet another sickening ad like the one above featuring a woman blowing some guy in one of his t-shirts. It was created by a fan, but, as ad blogger Copyranter asks, wonder where they got their inspiration? (Dov Charney produced an official American Apparel ad last year that featured a model licking his crotch through his underwear.) We won’t mince words, when it comes to his depiction of women, this guy is pathetic. And a look back at several American Apparel ads only makes the question of whether to support his immigrant cause even more confusing.

Dov Charney, founder of American Apparel and Canadian immigrant, shows off his Resident Alien card for this pro-immigrant ad.

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This billboard in the Lower East Side of New York City was so reviled, some angry feminist climbed up on it and spray painted the words, “Gee, I wonder why women get raped?”

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Charney is fond of using this 1958 immigration quote from John Kennedy–another famous womanizer–in his ads.

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Oh, so inclusive.

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The full-page ad Charney took out in the New York Times, amongst other papers, challenging our leaders to make good on immigration reform. This one, in Spanish, appeared in La Opinion.

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Headless female body parts are a common theme in Charney’s work.

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What do you guys think? How should people who support both the restructuring of the U.S. immigration system and equality between the sexes respond to Dov Charney?

8 Comments

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Comments(8) feed

  1. Now, instead of doing something a little useful, like my job, or a lot useful like commenting on various blogs, I will spend the afternoon daydreaming about blow jobs. Thanks Guana.

  2. (+1)
    Guest wrote

    So if it’s not an American Apparel ad, don’t you think you should change the headline?

    Headline:
    “A-Rod is a Rapist!!!”

    Article:
    “We’ve since found out that the allegations originally levied in this article are untrue, but we’ve decided to stick with the headline. Below is the article we wrote before we bothered to fact check.”

    • Um, I did change the title? It says FAN ad?

    • If you want fact checking read the NY Times. You may learn something interesting about Saddam’s WMD’s . Bloggers don’t have to fact check. It’s right there in the Code. Check it for yourself.
      Tool.

  3. laroncha
    (+1)

    Have you guys seen the new backless (or assless) tights American Apperal is selling?
    http://nymag.com/daily/fashion/2009/05/american_apparel_debuts_assles.html

  4. (+1)
    Guest wrote

    I loathe American Apparel ads as well and I think the owner is a misogynist. However, I recently expressed my hatred of AA to a fashion designer (who happens to be male and straight) and he reminded me that there are tons of girls who send in these suggestive photographs willingly. Sex sells and all that jazz, he said.
    I could go into a long feminist spiel about exploitation and ‘choice’ but I won’t.
    P.S- I love this site.

    • Janeiro
      (+1)

      It’s not about consent, but message. Listen, black rappers willingly sell horribly racist stereotypes to white America and make good money doing it. Their consent doesn’t change the fact that their message is racist.

      Same here. The fact we still use “cocksu**er” and “wh*re” as slurs, particularly against women (and girls) makes this image horribly bigoted. It’s like someone putting a damn watermelon in front of a black person and saying, “What’s wrong with eating fruit?” Nothing, but blacks have long been associated in racist ways with such imagery. The same is true for sexuality and women.

  5. Patrick
    (+1)

    Dov has women blowing boys, and Abercrombie has boys blowing boys — surely someone out there is sitting on a cunninglingus ad campaign. I guess to appease the feminists out there, it is important to clarify, a cunninglingus ad campaign beween a man and a woman! Two woman pleasuring each other would just be too Dov Charney.

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