Finally: Pepsi Becomes “Pecsi” In Argentina

16 July 2009, 12:22 PM. By Alex Alvarez

. 10 Comments

73-pecsi_350In Argentina as in other Latin American countries, people tend to pronounce “Pepsi” as “Pecsi” because it is easier, phonetically. Pepsi Cola decided to run with this little quirk and have launched a new campaign announcing that “Pepsi” products designed for sale in the Argentine market will now appear as “Pecsi.” A bold and refreshing move, to be sure.

Grab a cold one as you sit back and enjoy Estar Guars: Rebenge ossee Clohn:

What other products might benefit from a little bit of Spanish-friendly tweaking? Hmm…

Esnickers chocolate bars.

Eminemes bite-size candies.

Col-ga-te toothpaste.

Eeron Berr drink.

El Rono Macdono Ese fast food chain.

Any others?

In Argentina, Pepsi Becomes ‘Pecsi’ [AdAge]

10 Comments

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Comments(10) feed

  1. laroncha
    (+1)

    a couple of years ago when I was in Mexico, we had just arrived so I was still in english speaking mode. At a restaurant, ordering my drink I askd for a Squirt. The waiter said ‘Que’ …I thought for a minute then said Esquer. Then he knew exactly what I wanted.

  2. (+1)
    Guest wrote

    Postostis (corn flakes)

  3. Foro Nye, sharrmeen
    Foro Nye (409)
    ch
    sharrmeen
    Forp

  4. (+1)
    Guest wrote

    maiko salgado = michael salgado
    chirok - sheetrock
    broder=brother
    chetos=cheetos
    espray=sprite
    confles=cornflakes
    sprinkles=sprinklers
    la chibeta = HEB

  5. (+1)

    The interesting thing about what they’re doing in Argentina with these commercials is that they’re acknowledging that the pronunciation is broken down by class. There are other versions of the commercials where they state that more explicitly.

    The higher the class and education, the more likely they will say “Pepsi”, whereas the working class will say “Pecsi”.

  6. esnickers
    (+1)

    I saw a torta shop in DF once called Tortas “Pollo Sport.”

  7. Piksa=Pizza
    escaffold= scaffold
    guyses- guys(plural)
    una rinch- a wrench

  8. i say pesi its better!!hahah so brutal!!xd

  9. (+1)
    Guest wrote

    folks who say “PECSI” are Eslo!

    hahahahahaha!

  10. Pecsi
    (+1)

    At last!!!!

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