Negrito Bimbo: Mexico’s Offensive Chocolate Sweets
31 October 2009, 10:44 AM. By Cindy Casares
This just in from a tipster in Mexico City: Mexican bread company Bimbo’s version of the chocolate eclair is called the Negrito and features a Mexican in an afro wig. How do we know it’s a wig? That’s coming up! First, a little internet research shows us that the current packaging is actually a step up from their earlier logo.
Oh lawd. But, then again, their current marketing plan seems to revolve around white kids wearing Afro wigs. So, have they really come very far?
What a difference a border makes. We can’t imagine this kind of thing going over on the Disney channel.
(34) 
Post Your Comment
Did you know you can now share a link, image or video?
Click to submit your own notas.
Not the least bit surprising.
Do you work for 104.1 The Edge?
No. Why do you ask?
cause da guy sucks.
I used to eat the old school ones in the 80s.
So, tell us; what does racism taste like?
same great taste!
They taste fine. As a kid, you simply don’t think of those things. At least I never did. But I lived in a very small rural town, classism wasn’t really an issue. I remember they stopped producing them for a while, then they brought them back as what they are now.
Ask Soledad O’Brien.
How can anyone eat that stuff? It looks like actual shit.
how can you eat your mom’s chocalate cookies? they are shit!
What the…? Wow, I say something obvious, like, long brown bars look like shit, and you go for ultimate douchebag insult that is: “Your mom!” And a lame one at that (Supposed inability to bake cookies? Seriously?). Jesus. What next? “Ur gay!” Totally doesn’t come off as embarrassing at all!
GTFO, this isn’t YouTube.
you are like Gringos insulting latin american people and or products, do you like cream filled long johns? well i’ts the same thing. if you have nothing good to say shut the fuck up.
kids love it
they dont care for them it is cool
In Latin America the word “Negrito” isn’t racism… that word it’s in the same sene like saying “little blondie” to blond people, or in the case of “Negrito” it means to say “little black person” to black people
“Negrito” = “Little black person or people”
And Bimbo and other company, Marinela, are famous for their kids product (their products taste good). So the bad marketing like this “negrito” commericlal doesn’t matters too much
If you want to argue about the implicit racism built into language, fine. I know you’re wrong, but whatever. The picture, on the other hand, sort of blows your argument out of the water.
Why is that even on this website? Who cares. I would rather see topics about own own issues.
who gives a shit cindy? that’s in Mejico not here. it’s prevelant there u should know that. i know ur from Matamoros. do you know what Matamoros mean? don’t look it up. if you know it reply asap if not go ahead and look it up. lol
R u serious? Cindy is from Matamoros? That actually explains a lot.
explains what? habla o calla.
correction to up comment: “it’s in the same SENSE”
I bet it is delicious, sigh.
those bitches are good!
They are good, and Negrito is a term of endearment in Latinamerica, not a racist insult.
exactly, that’s why it’s doesn’t make sense to even mention it on this site.
This is such a waste of time, people need to get those corn cobs out of their ass, its freaking bimbo chill the fuck out. That Cindy lady needs something better to do…
The comments in this thread reveal the problem with racism in Latin America today. People are quick to say “oh but this is a term of endearment!” as if that cancels out any racism inherent in the word. And by doing so, they refuse to see just how institutionalized and folded into the culture racism actually is. It surprises my how aggressive and defensive people get in the comments (”it doesn’t even make sense to mention it on this site.”). It has clearly struck a chord.
Just because it’s endearing, it doesn’t mean it isn’t racist.
that’s exactly how you view it? in your americanized culture you consider it Racist. but in ours i’ts not. simple as that. it depends where u got your education im pretty sure it was here in the states and that’s why u feel this way. and true does not belong here but it does let you know how people will react to different topics in different countries.
i was raised and educated in Latin America, born to Latin American parents. I grew up in Costa Rica.
So, your assumption is completely wrong.
Also, I like how your argument is simply, “it’s not racist!” Why? “It’s just not! It’s just not racist ok!”
Oh negrito is a compliment?
I guess wetbackito ur mum is my madeito and your an illegito are also considered terms of endearment?
Dumb f.u.ck.s no wonder you still clean up others people sh.it for a living.
Haaaaaaaaaaa now watch all the psycho’s come out talking about how wetbackito is racist but these the same retards who say negrito is a term of endearment.
your the dumbass, a negrito is a latin to latin a wetback is a gringo to a latin. if you don’t know how to interpret the meaning don’t even mention anything, makes u look like a retard.
Bimbo sells bread products in Spain as well. That country has some of the most racist baked goods marketing out there, including Obamita cookies (little large eared black chocolate heads), small donuts chocolate on the outside, yellow cake on the inside, called Filipinos, a chocolate ice cream bar called “Magnum” the dark chocolate flavor advertised by Eva Longoria Parker who is shown lasciviously about to seeming perform fellatio on it, their version of powdered chocolate, Cola-Cao, featured little cartoon black figures but then some seemingly as unconscious as Longoria futboleros who are Afro-Brazilian lent their images as well as their children to a minstrelsy ad campaign. Don’t get me started on Spanish popular culture and racism…..
bimbo is from spain. but they have been in mexiico for many years.
Mexico doesn’t share the same history that U.S. does regarding discrimination and race. Mexico abolished slavery decades before the U.S. did, held its first President of African descent two centuries before the U.S. did, and it never adopted the open segregation laws that the U.S. enforced against African-Americans only one generation ago. The word negro defines Black color in Spanish, and the language abuses the diminutive form for mere patronizing reasons. You could argue blatant ignorance, but Mexico does not share the guilt and shame that reigns in U.S. regarding African-American issues. Mexico has its own share of guilt regarding to class, and power, but history did not manage to add race. That’s other’s privilege.