Rainbow Brite Is Back And Bratzified

16 Oct 2009 | 14:50

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So. We've already followed Dora's transformation from a chubby preschooler in Bermuda shorts to a slender tween decked out in makeup and jewelry, as well as Rosita Fresita's journey from rosy-cheeked little girl with baby fat and bright red curls to a skinny minx with flowing hot pink hair. And now we can add Rainbow Brite to the short list of female cartoon characters who've been injected with sex appeal while being placed on a strict diet, thanks to Hallmark. Take a look at Rainbow Brite's new look:

rainbowbritenew

Sure, she's no Meghan McCain, but it still frustrates us that characters made to appeal to little girls no longer resemble little girls. Gone are Miss Brite's chubby cheeks and pudgy little toddler legs. She now resembles a girl of indeterminate age - really, she can be anything from 12 to 28 - slathered in makeup. Why are preschoolers constantly given older characters to emulate? Why not have them relate to children of their own age and have learn what is appropriate for preschoolers rather than tweens?

Plus: DAMN IT. There's the friggin' 12-inch waist again. We're at the point where we would no longer be surprised to learn that the Care Bears had been replaced by a troupe of skinny 12-year-olds wearing copious eyeliner and sexy bear costumes. rb10in_group

Bitchin' boots, though.

What do you think?

LOL
CHISPAS
AY DIOS MIO
QUE CUTE
NERDO
NACO
CURSI
QUE COOL

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children, image, media, rainbow brite, toys

Comments

ecortes October 16, 2009

Double wow. I remember rainbow bright the movie!? it is interesting and outrageous a lot of these characters are getting sexified. *smh*
Reply

Guest October 16, 2009

I saw the new Dora doll at Target and am horrified to see she has breasts. The original illustration didn't have boobs, but the doll has noticeable boobage. I'm upset. xo c
Reply

Guest October 16, 2009

Lmao. All these posts about characters growing up and becoming 'whores' makes me lulz. I'm 17, and last I checked, girls at the age of the characters in question actually dress like that. Hell, I dress like that sometimes. It's cute. (And FYI, I'm a tomboy.) All this stuff about being a feminist makes me laugh as well. This stuff is made for chicks because it appeals to us. It's programmed into us naturally to like 'feminine' things. Kids need something like this. They need the characters they know and love to grow up with them so they have someone to relate to. In all honesty, I don't find anything wrong with what the characters are wearing. Last I checked, Rainbow Bright is a super hero of sorts, correct? So her costume doesn't look too out of the ordinary for what she is. And make up is perfectly fine. If a girl wants to wear it, a cartoon doesn't influence it. Watching her mother, or another woman she looks up to put it on would influence it more since they're REAL. Oh, and when it comes to them being 'skinny'. They're normal weight. It's not normal to have your legs jiggling when the rest of you is sitting still. Unless you're a complete heffar who instills in their children that being fat is HEALTHY and that's it's completely fine (it's not, you're slowly killing your children y'know?), the fact that they're slim and healthy looking shouldn't bother you.
Reply

mimiroro October 16, 2009

Meh. As long as they don't girlie up Patty O'Green, we're all good. Her tomboy ways were the most relatable to me growing up and I'd be devastated if they made her more Bratz-y. Plus, if this gets Hallmark to release the original series on DVD so I can finally own more than just the movie, then I'm all for it.
Reply

Alex Alvarez October 16, 2009

Your comment just made me imagine a super femmey, skinny Peppermint Patty from Peanuts and I grew cold and scared.
Reply

el smrtmnky October 16, 2009

there will only be one revamp of rainbow brite and that stars joel mchale: http://www.youtube.com/watch?v=ofRF5vpFpl0
Reply

Alex Alvarez October 16, 2009

Co-sign.
Reply

Guest October 16, 2009

. . . The new doll is supposed to be around age 10-12... Girls hit puberty at that age now-a-days. Some even as early as 8 (I know a girl who started going through it at that age.) And with puberty comes boobies... See where I'm going here?
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