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From This Day Forth, The Middle-Aged Bachelor, Or "Man Child," Will Now Be Known As "Chavoruco"

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Star Gum, I've never tried your products, but I love you. I love you because thanks to your contest and its hilarious concept, the term chavoruco has now entered my lexicon. 

WTF does chavoruco mean? I'm no etymologist, but I don't have to be one to figure it out: Chavo is Mexican slang for dude, kid, youth, or adolescent, but you probably know that because of Chavo Del Ocho. (Note: In places like Puerto Rico chavo is a colloquial word for money.) And ruco simply means old, though cholos in America sometimes used the female version, ruca, instead of girl or girlfriend. You put the two together -- chavo + ruco -- and *poof* chavoruco is born! I know; my amateur analysis of the term still doesn't fully explain what it means. But you probably figured it out: chavoruco = the dreaded man child. Or middle-aged bachelor, same difference. And this guy, the star and winner of the Star Gum commercial contest, fucking nails it:

There's a similar but older term in Mexican jargon: el forever, a word that was mostly reserved for burnouts though it also befitted le man childs. But now, thanks to chavoruco, we longer have to repurpose forever.

Thanks, Star Gum!  

What do you think?

  • LOL
  • CHISPAS
  • AY DIOS MIO
  • QUE CUTE
  • NERDO
  • NACO
  • CURSI
  • QUE COOL
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