Getting people to interact and reengage with a brand is one of the biggest challenges that many businesses face in today’s competitive market. If you are one of them and struggling to find an effective way to communicate and engage with your users, push notifications can be the solution.
Push notifications are among the most significant mobile app marketing strategies to grow your business and improve interaction with your users. They are an essential component of your marketing plan for increasing customer engagement and conversion rates. Moreover, these messages can be utilized to boost customer retention, user engagement, and overall user experience.
In this post, we will discuss how push notifications can help to grow your business. Moreover, we will share some tips for improving your business through push notifications. Continue to read!
How Can Push Notifications Support Your Business?
Today, Push notifications are an immensely important part of smartphones. If you’re unfamiliar with it, these are short messages that display on a mobile user’s phone and provide offers, useful messages, or essential information. People often receive these messages on two mobile carriers’ devices: Android and Apple. However, Android push notifications refer to alerts received on Android devices, while iOS push notifications refer to alerts received on Apple devices.
Below is an example of how users receive your push notifications.
Is it surprising that, in such a short time, push notifications have surpassed other strategies in terms of popularity and supported many businesses?
Push notification’s main objective is to immediately notify people of your message. If we talk about other re-engagement mechanisms, such as e-mail, they may end up in spam, or the user may not be signed in. Push notifications, on the other hand, are transmitted straight to the browser and displayed as an alert, which makes it difficult to overlook and leads to higher engagement.
Moreover, according to the statistics, 76% of the users have enabled push notifications on their phones. It was also shown that push notifications have 50% greater open rates than email, with click-through rates up to twice as high.
Now, look at the benefits that show how push notifications support your business.
- Push notifications have the potential to generate high-quality leads.
- It can increase the number of people that visit your app or website.
- It can also assist you in expanding your reach.
- Furthermore, it encourages clients to make more purchases from your app or website.
- It can boost user interaction with your brand.
- As well as, it can convert visitors into followers and followers into regular customers.
5 Tips For Growing Business With Push Notifications
One of the most effective ways of growing your business is through segmentation. Essentially, it involves splitting a diverse audience into more homogeneous and controllable segments. Segmentation is based on significant characteristics such as demographic, geographical, social, and behavioral trends. Segmenting your audience allows you to build target groups. However, this can be often accomplished directly on websites by inserting filters, forms, and surveys before or after the visitor make a purchase. While attempting to acquire new clients, external tools can also be employed.
Personalize Your Message
Giving your message a personal touch is another excellent way to attract a customer. Most messages should be personalized to a single client depending on their age, country of origin, operating system, location, and service usage history. With this information, you can create a personalized message and send it to the individual. According to studies, the audience is more inclined to open messages that feature their name. Users appreciate receiving valuable, tailored, and relevant communications. This is how you can better interact with customers across all platforms.
Always Have An Optional Strategy (A/B Testing)
A/B testing allows you to test numerous message variations to see which sorts of communication are most effective with your target audience. You send one version of your notice (version A) to half of your viewers and another with minor modifications (version B) to the remaining audience. And you get to watch which push notification does the best for your audience.
As a result, in Intelligent A/B Testing, you can send a successful push message to 85% of your audience rather than 50%. This quickly increases your overall campaign performance and is simple to set up.
Remind The User About Their Incomplete Action
Push notifications are often the best approach to notify users. Consider the following situation – shopping carts abandoned by users. Customers will occasionally add things to their shopping carts and leave further action for later. However, they can forget to open your app.
Therefore, you can send such abandoning users reminder pushes. You can also inform the users about an upcoming event or an interesting opportunity. Send targeted, relevant, and effective messages to your valued customers.
Give Users The Authority
This can be tricky to accomplish but allow your users to choose which alerts they wish to receive. It may be beneficial to categorize your alerts so that you can encourage your clients with this selection.
Of course, while creating content for alerts, use your wording carefully to keep your clients interested. Just like mass-produced or general messages do not work when sending emails, do not anticipate generic and non-personalized push alerts to create results.
Lastly, we would like to say that push notifications are the best opportunity for businesses to grow and reach their targets.
Moreover, well-crafted, relevant push notifications can help you grow your customer base and retain it. We hope you now understand what this approach can provide for any business; go ahead and start implementing it!
However, you can use WonderPush to implement these alerts. It is one of the greatest platforms due to its simplicity and low cost.